Professor-researcher of marketing, university level, in hospitality and THR

Institut de tourisme et d'hôtellerie du Québec (ITHQ)

Professor-researcher of marketing at the university level, in hospitality, tourism, hotels and restaurants
University Programs and Research Department
Institut de tourisme et d'hôtellerie du Québec (ITHQ)
3535 Saint-Denis Street, Montréal

About ITHQ
For over 50 years, the Institut de tourisme et d'hôtellerie du Québec (ITHQ) has been Canada's benchmark for specialized training in the tourism, hospitality and restaurant services sectors. Meeting the industry’s highest standards, it is the only school in the country to offer programs at all three levels of education (vocational, technical and university). It boasts unique facilities, including a hotel school, two teaching restaurants and a bar. It is also home to two research units (GastronomiQc Lab and ExperiSens) and to a hospitality consulting centre. In addition to its degree programs, the ITHQ also offers training for professionals, services for businesses and institutions, and workshops for the general public (Ateliers SAQ par ITHQ).

Since 2018, the ITHQ has been authorized by the Government of Québec to deliver degrees, diplomas, certificates or other attestations of studies leading to a university-level educational program. Our current educational offerings already include two bachelor's degree programs, one of which is offered jointly with ESG UQAM, one certificate and three short programs. Thus, the ITHQ offers a thriving academic environment and opportunities for applied research in the hospitality, tourism, hotel and restaurant services (THR) sectors.

In order to expand its faculty, the ITHQ is currently seeking applications for a marketing professor, tenure-track, whose research interests could focus, for example, on digital marketing (e.g., the use of digital platforms, personalization, the use of immersive technologies, etc.) or data-driven marketing analytics (e.g. the use of big data, artificial intelligence, predictive analytics, etc.), consumer behavior, neuromarketing, etc., applied to THR.

Are you driven, resourceful, innovative and passionate about or intrigued by the THR and hospitality industry? The ITHQ offers you the perfect opportunity to contribute to the development of university programs, research and outreach. Based on your areas of research, you will have the possibility of validating your results in real-life settings at the ITHQ hotel or restaurants.

Your role
The primary mandates of successful candidate are teaching, research and participation in internal or external community service.
The teaching assignment includes all activities inherent to teaching, in particular:
• Planning and delivering courses, in French and English, as well as practical activities
• Supervision of graduate students, in partnership with other academic institutions
• Participation in teaching-related activities, and consensus-building activities, and in program evaluation
• Active participation in university, ITHQ and industry life
The research assignment includes the following activities:
• Development of projects attached to one of the two research units, the GastronomiQc Lab and ExperiSens
• The creation of knowledge and its transfer to the ITHQ's three levels of education, the industry and the research community
You have
• A PhD in marketing or a related discipline, for example, information systems
• Expertise in teaching undergraduate or graduate marketing courses, including topics such as market analysis, product and service marketing strategies, digital marketing, local and international markets, events, destination brand management, etc., particularly in the current context of the hospitality and THR industries
• Proven capability to manage graduate students
• Ability to conduct research projects in your discipline applied to the THR sector and more broadly to the hospitality industry
• Ability to lead an independent, externally funded research program
• A record of publications in peer-reviewed journals, possibly at the international level, attesting to the quality of your research record
• Equivalent of three years of university experience
• Good knowledge of French and English, spoken and written
• Good knowledge of technological and collaborative environments, and of commonly used software
Assets
• A bachelor's or master's degree in a field related to the hospitality, hotel or restaurant services industry
• Work experience in the hotel industry or any other discipline in the hospitality industry
• Experience in distance education
• Canadian citizenship, permanent resident status or valid work permit
Your strengths
• Demonstrate ability and interest in working in an evolving environment, within multidisciplinary teams and with industry partners, with an open and complementary mindset
• Demonstrate leadership qualities, initiative and outstanding communication and interpersonal skills enabling you to interact effectively and harmoniously with a range of internal and external partners
• Have a keen interest and aptitude for teaching small and large groups, and for applied university pedagogy
• Be able to teach in both French and English, or acquire this ability quickly
• Demonstrate ethical behaviour towards people, property and the ITHQ
• Be able to comply with the requirements of responsible research conduct
• Demonstrate autonomy, flexibility and adaptability
• Demonstrate creativity in your work and a desire to develop and innovate
We offer
• A regular, full-time unionized position as assistant professor (Category I) potentially eligible for professorial promotion (Category II)
• A salary based on education and experience, ranging from $78,017 to $110,494 for Category I and from $98,652 to $146,030 for Category II (salary scales are under review) as of April 1, 2024
• A workplace easily accessible by public transit (Sherbrooke metro station)
Benefits:
+ 30 vacation days after one year of teaching as category I, and 20 days as category II
+ 13 paid public holidays
+ Up to 10 days of sick leave
+ Group insurance and pension plan pension plan with the contribution of the employer
+ Education support program
+ Employee and family assistance program
+ Free cultural and wellness activities (book club, yoga, weight room, etc.)
+ Parking available for cars ($) and bicycles
+ Cafeteria service, student café
+ Discounts at our restaurants and partners

Information
(https://www.ithq.qc.ca/a-propos-de-lithq/carrieres/offres-demploi/)
Hélène Poissant, Staffing Technician: helene.poissant@ithq.qc.ca

Join our team
Interested candidates are invited to submit their application to dotation@ithq.qc.ca no later than September 1st, 2025. Applications will be reviewed as they are received and until the position is filled.
This file must include:
+ A document outlining your motivations and your vision of teaching and research (max. 4 pages)
+ A description of your current and future research (max. 6 pages)
+ 2 publications relevant to the position (or manuscripts in progress)
+ 2 course evaluations (if applicable)
+ Your detailed curriculum vitae

The ITHQ adheres to equal opportunity and employment equity programs.

The ITHQ is an accessible facility for people with reduced mobility.

We thank all applicants in advance for their interest in this position.

Only those selected will be contacted.